Error Importing Lists in Pardot – How to fix it

Sometimes we would like to import a list of prospects to Pardot who have attended one of our events. We have collected and sorted the list with the most important data. Pardot will ask us to save the Excel list in .csv format using UTF-8 character encoding to preserve special characters, would it be the […]

How to Build Webinar Programs in Marketo

Webinars are a great marketing initiative in engaging and warming up leads, but also acquiring new ones. The challenge I came across when I started using Marketo, is how to build a webinar program from scratch? After spending endless hours reading various articles, testing different ways, I though it will be a great idea to […]