How to create an Event program in Pardot

Creating an Event program in Pardot comes with challenges. Not only did I do a lot of research, read a lot of posts in the Salesforce community, and blog posts, I decided to save you time by making a step by step guide. Here is the flow:

Error Importing Lists in Pardot – How to fix it

Sometimes we would like to import a list of prospects to Pardot who have attended one of our events. We have collected and sorted the list with the most important data. Pardot will ask us to save the Excel list in .csv format using UTF-8 character encoding to preserve special characters, would it be the […]