How to create an Event program in Pardot

Creating an Event program in Pardot comes with challenges. Not only did I do a lot of research, read a lot of posts in the Salesforce community, and blog posts, I decided to save you time by making a step by step guide. Here is the flow:

How to Build Webinar Programs in Marketo

Webinars are a great marketing initiative in engaging and warming up leads, but also acquiring new ones. The challenge I came across when I started using Marketo, is how to build a webinar program from scratch? After spending endless hours reading various articles, testing different ways, I though it will be a great idea to […]