Concatenating fields in Marketo is great for keeping track of past vs. recent activities. For example you might be interested to see which product the lead was first interested in, and which product was the last touch before conversion to an opportunity. Or maybe you are interested to see all touch points before the lead converts.
LinkedIn is a great platform to target your audience based on demographic criteria (company, country, job title…). What is even better, is that you can monitor your campaign performance in Marketo. In this post I will touch upon creating LeadGen forms in LinkedIn and syncing leads to Marketo.
- Create LeadGen Forms
- Test LeadGen Forms
- Prepare Marketo Campaign
Webinars are a great marketing initiative in engaging and warming up leads, but also acquiring new ones. The challenge I came across when I started using Marketo, is how to build a webinar program from scratch? After spending endless hours reading various articles, testing different ways, I though it will be a great idea to put my knowledge in a blog and help you spare the time in building a Webinar Program.